Regulatory Behavior Essay

The human body is regulated by the nervous system and its functions. Under normal circumstances everything runs smoothly with no issues; however, fear can have an impact on how the nervous system works. One aspect that can be examined in relation to the nervous system and the ways that fear affects it is through body temperature regulation. When fear is present it bring on the production of specific hormones that cause certain responses within the body leading to the flight or fight situation. As with any function of the body there are impairment that are always possible as well. Knowing in advance what types of things can impair one’s thermoregulation process gives people a step up against having issues later in life. The nervous system consists of two parts, the central nervous system (CNS) and the peripheral nervous system (PNS) (National Institute of Health [NIH], 2013). Each part plays a role in our bodily functions. The CNS is made up of the brain and the spinal cord, the PNS is made up of the all the branch-like fibers that come off the spinal cord and reach all over the body- arms, legs, face, neck, etc. Without the nervous system there would be no way to get information from the brain to the rest of the body; all the messages that our brain sends out must be sent though the nervous system through neuron communication. â€Å"Neurons communicate with each other using axons and dendrites. When a neuron receives a message from another neuron, it sends an electrical signal down the length of its axon. At the end of the axon, the electrical signal is converted into a chemical signal, and the axon releases chemical messages called neurotransmitters† (NIH,  ¶ 3). This process is how the b rain tells the body to walk or blink or even body temperature regulation; it is a very important process that regulates all bodily functions. Body temperature regulation is the process by which our body maintains a steady internal temperature. This process is known as thermoregulation and is mostly controlled by the hypothalamus section in the brain (Vella & Kravitz, n.d.). When properly regulating the human body’s â€Å"normal core temperature at rest varies between 97.7 to 99.5 Fahrenheit† (Vella & Kravitz,  ¶ 2); however, a factor like fear can cause fluctuations from the core body temperature. According to the Juvenile Bipolar Research Foundation, children who have high levels of fear have a harder time than children with regular amounts of fear when it comes to falling and staying asleep. The disturbance in a regular sleep cycle has been shown to affect how the thermoregulation process functions; fear can cause the body to overheat and not allow the body to cool down when needed (Juvenile Bipolar Research Foundation [JBRF], n.d.). As with any function in the body fear produces a hormonal response. When a person experiences fear the hormones glucocorticoids, produced in the adrenal cortex, and catecholamines, produced in the adrenal medulla and sympathetic nerves, are released into the body and cause the individual to  either take the flight or fight stance (Rodrigues, Ledoux, & Sapolsky, 2009). Both of the fear induced hormones impact the nervous system in many ways. For example, glucocorticoids play a large role in the functioning of the CNS. It can lead to anatomical brain changes that result in a higher likeliness of sleep disturbances, psychiatric diseases, mood alterations, and cognitive impairments (lacroix, 2014). The body’s ability to thermoregulate its temperature can become impaired. This type of impairment is sometimes caused when a person goes under anesthetics. According to Daniel I. Sessler, M.D., Professor and Chair, â€Å"Anethetic-induced impairment of normal thermoregulatory control, and the resulting core-to-peripheral redistribution of body heat, is the primary cause of hypothermia in most patients† (Sessler, 2009,  ¶ 2). In other words, if the body is unable to control it’s thermoregulation it can start going into a hypothermic state which would lead to other risk factors and issues. During surgery a patients temperature is normally watched closely to make sure this is not an issue. On the other end of the spectrum, if a person suffers from dysautonomia they can experience excessively high body temperatures and have difficulty bringing their temperature back down to a normal resting temperature. If this does happen the person may experience irritability, disorientation and confusion; this type of disorder leaves the symptoms being able to be treated but not the cause. Some suggestions for ways to help lower the internal body temperature are drinking lots of fluids and water, but avoiding caffeine and alcohol, placing cool compresses across the neck and if necessary seeking professional help from a doctor or hospital if needed. Although the human body is a very complex and impressive organism it is not invincible to ailments. The nervous system keeps our bodies running and communicating so that we are able to act on and do every bodily function possible. Looking at the thermoregulation abilities that the body posses is very impressive and intricate, but it does have ways that things like fear are able to intrude. This intrusion can change the way our body responds to thermoregulation by emitting hormones that tell the body it may need to prepare for a flight or fight situation. Thermoregulation also has the  ability to fall prey to impairment that can be very debilitating to the individual; impairments can range from unable to bring the body temperature down to a normal range or up to a normal range. In closing, thermoregulation may be an involuntary regulatory behavior, but it is still possible to impress changes upon it by either ailment or other outside factors. References Juvenile Bipolar Research Foundation (n.d.). _Sleep, activity patterns and temperature study_. Retrieved July 14, 2014, from http://www.jbrf.org/category/description-of-the-condition/ Lacroix, A. (2014). _Glucocorticoid effects on the nervous system and behavior_. Retrieved July 13, 2014, from http://www.uptodate.com/contents/glucocorticoid-effects-on-the-nervous-system-and-behavior National Institute of Health (2013). _What are the parts of the nervous system_?. Retrieved July 12, 2014, from http://www.nichd.nih.gov/health/topics/neuro/conditioninfo/Pages/parts.aspx Rodrigues, S. M., Ledoux, J. E., & Sapolsky, R. M. (2009). _The influences of stress hormones on fear circuitry_ . Retrieved July 14, 2014, from http://my.psychologytoday.com/files/attachments/37382/rodrigues-ledoux-sapolsky-arn-2009.pdf Sessler, D. I. (2009). _Temperature monitoring and perioperative thermoregulation_. Retrieved , from July 14, 2014 Synapse (n.d.). _Get the facts- temperature control and dysautonomia_. Retrieved July 13, 2014, from http://synapse.org.au/get-the-facts/temperature-control-and-dysautonomia-fact-sheet.aspx

Native Americans in the United States and Hardy Individualism Essay

Prompt: Although the development of the Trans-Mississippi West is popularly associated with hardy individualism, it was in fact largely dependent on the federal government. Assess the validity of this statement with specific reference to western economic activities in the 19th century. In the late 1800s and early 1900s, the idea of the far west captivated many. The chance to begin life anew attracted thousands of individuals and families alike to move out west and escape their current life, which was usually full of poverty and for some, full of discrimination. As the west expanded and grew into an important part of the United States, westerners found it somewhat difficult to survive with important resources going scarce. Although the development of the Trans-Mississippi west is mainly associated with hardy individualism, the west? s development as a whole was largely the result of the aid of the federal government by constructing railroads, promoting and protecting the land, and removing the Indian tribes. Railroads were an integral part of the west; without them the West would not be successful. The distance of the west from the rest of the country was large and the only way to reach the west was through a long, tiresome journey by wagon. The Pacific Railroad Act of 1862 paved the way for the expansion of the railroads. The Act gave companies land to build railroads. The faster the company built the railroad, the faster they could get more land, which they usually sold for profit later on. The construction of the railroad benefitted many who were not living in the west, namely Chinese immigrants. With thousands of workers, railroad companies had to ensure their safety to prevent being sued and frowned upon by the public. To prevent that, railroad companies provided many necessities for their workers like shelter.

Women in the Great Depression

The Great Depression was a time of extreme hardship for many around the world especially within Australia. It began before the market crash in prices and lasted until World War 2. Many people became unemployed with a record at 29%. Many lost their houses forcing families, women and men to relocate to alternative accommodation. Women were especially affected by the disastrous depression. The importance of their roles within the household increased. Women were kept busy finding food, providing for their family, working and Juggling between children.Food What was the most common food available? Food In the Great Depression was very limited and scarce. Flower gardens were converted to vegetable gardens, mushrooms and blackberries were collected and fishing or rehabbing also became important if one lived in an appropriate area. The men usually took on the role of hunting, while the women stayed at home and cooked. For women It was particularly difficult, It was hard to create filling meal s due to lack of ingredients. Bread and dripping, mince and soup was the most common food served in a variety of ways, it was the staple diet of many unemployed.Another common and popular meal known throughout many Australian households was Golden syrup and treacle. Housing How did housing styles and architecture change through the great depression? During the great depression, there was a shortage of tradesmen. Ceilings of houses were lowered and the paneling became larger. The floor plan was much more simple and houses were smaller. Most were only one storey In height. The style of roof construction also changed. Many houses In that era had a â€Å"sleep out. † A â€Å"sleep out† was an outside patio or area allowing people to sleep on, on a hot summer night.It was also used for a healthy alternative to fresh air, as a common disease known back then was Tuberculosis and there was no cure. The front bricks were usually a very dark blue/black brick with brown â€Å"co mmons† on the side. The houses were very functional and well built for their time. Many people were evicted of their homes because they were unable to pay the landlord. The houses were left empty which then resulted in most situations becoming vandalized and damaged. What was the most common type of housing known throughout this time and seen In many suburbs across Australia?The most common types of architecture included the California Bungalow, Agrarian, Spanish Mission and the Old English. Clothing Where did women shop and what did they wear during this era? The clothing of women during the sass's reflected highly upon their social status and the levels of unemployment and poverty. Many high-class women shopped at large department stores including Grace Brothers and Meyer. They were influenced upon the high-end fashions seen throughout films. Charity balls were a perfect occasion to show off their new outfits.In an autumn catalogue called Sears, It quotes â€Å"Thrift Is th e spells of he day, reckless spending is a thing of the past. † For the poor, clothing was usually hand-me-downs make from simple fabrics like cotton and wool. Women also began to 1 OFF How did women in particular entertainment themselves through the great depression? Much of the entertainment was centered within the home. Evenings were spent singing round the piano or playing cards. For those who were unable to afford outings, the radio was extremely popular. Sporting events became a main activity for many including Cricket and horse races such as the Melbourne Cup.For the wealthy r those who were able to source full time work, charity balls and parties were held on Friday and Saturday nights in the city or middle-class suburbs. The poor did not attend these events; however for those who could, enjoyed the luxurious scenes, lavish food, tasteful drinks and extravagant dancing. Another popular source of entertainment included going to the cinemas. For many it was a place to es cape their everyday life and sit back and relax. 95% of the films came from Hollywood. Live theatre was a cheap and effective source of entertainment. Many attended a performance by the comedian the clown Roy Rene.Work How was finding work difficult for women? Throughout the great depression many women struggled to earn income and provide for their families. In 1932, the level of unemployment in Adelaide, South Australia was 29% according to http://aura. Anis. Du. AU/R/? Fun=dobbin-Jump- full=unisa25993 written by Rosemary Green. For women it was particularly difficult to find employment, wages were low and many found it hard to make a living. Most married women were expected to devote themselves to household work and caring for children, while on the other hand men worked to earn an income.They also received a greater burden even after working all day they were expected to cook dinner and maintain house order. Loss of Job could've been disastrous, unemployment was a major issue cau sing poverty and the government did not fund women during the depression. What was the most common area of employment? Most women were restricted to only certain areas within the workforce. Women were still concentrated in traditional Jobs, the major area of employment being domestic service, industrial work in clothing and textile manufacturing, consumer goods, commerce and fiance and public and professional administration.

As a Mercerian, what do you consider the most importasnt leadership Essay

As a Mercerian, what do you consider the most importasnt leadership quality and why - Essay Example Intelligence appeals to me as the core leadership quality because it arouses and supports all the other requisite qualities for successful leadership. It is out of intelligence that a leader would be able to communicate sense to the audience, understand the desires of the followers and appeal to their support for the intended course. It is intelligence that would give a leader the confidence to communicate to with followers and earn confidence in whatever decisions made. Indeed, intelligence could be attributed to the success of many leaders be it in political, social, professional or religious circles. For example, Steve Jobs, the co-founder of Apple Inc., a leading international technological company, was endowed with intelligence that not only enabled him innovate the most marketable technological gadgets but also appeal to employees of Apple Inc. to live to the vision of the organization. It is the intelligence of Nelson Mandela, the first president of independent South Africa, which saw the country attain independence from colonialists and in addition unite the people of South Africa after apartheid regardless of their background. Therefore, I am certain that intelligence is the most important leadership

Market structure Essay Example | Topics and Well Written Essays - 1750 words

Market structure - Essay Example According to Baumol and Blinder (2011 p. 200), such a market must satisfy four conditions. First, the market has many small firms and customers such that no participants are large enough to have market power to affect the price of a product. If one producer reduces the price, there would be no effect on the market since the producer is negligible compared to the whole market. This condition rules out the possibilities for collusion or trade associations; each firm acts independently (Tucker, 2010). Secondly, all the suppliers sell a homogeneous product; there are no close substitutes (McEachern, 2011). As such, the consumers buy products from any seller since the products are the same thus competition is very powerful. The demand curve is perfectly elastic hence if a seller increases the price of the product, customers shift to buy competitors products. The firms have no choice but to meet and not exceed the price charged by others hence are â€Å"price takers† (Baumol & Blind er, 2011 p. 201). Thirdly, there are no barriers to entry or exit in the market. Barriers to entry may be in form of legal, technical or cost advantage but in a perfectly competitive market, any seller willing to enter the industry can do so to take advantage of economic profits and provide an identical product (p. 200). The new entrant is at the same level with the old firms; there are no advantages for existing firms so the new firm can compete effectively. Lastly, the infinite buyers and sellers have perfect information regarding the price and quality of products in the market. As a result, there is no need for advertising as it would have no effect; the customers know where to buy their products and besides, all products are identical and the price is determined by the market. According to Landsburg (2011), in a perfectly competitive market there are no transaction costs and perfect factor mobility. This enables the market to adjust accordingly in case of changing market conditi ons. Q2: Price and Output Decisions of a Perfectly Competitive Market As noted above, there are infinite buyers and sellers in the market such that none has an effect on price. The price in such a market is determined by forces of supply and demand hence the sellers are â€Å"price takers†. Sexton (2012) argues that since the market price is given, the only decision that firms have to make is determining the level of output that would maximize profit. The question firms should ask themselves as asserted by McEachern (2011 p. 176) is â€Å"how much should I produce?† He notes that firms aim at producing a quantity at which total revenue is higher than total cost by the greatest amount. The profit maximizing output in a perfectly competitive market occurs where marginal revenue (MR) is equal to marginal cost (MC); MR=MC therefore the firms are seen to allocate resources efficiently. A perfectly competitive firm has a horizontal demand curve thus it can sell as much quant ity as it wants at the given market price. Whether the firm increases its output or not, the price remains the same as there are many sellers. It also does not have to reduce the price so as to attract demand as it would lead to loss of revenue for the firm (Baumol & Blinder, 2011). Since total revenue is the output multiplied by the price, the average revenue is the same as price. The firm is also a price taker hence the marginal revenue is equal to

Visual Learning and Students' Response Research Paper

Visual Learning and Students' Response - Research Paper Example Visual learning techniques can be achieved by use of computer graphics, cartoons, diagrams, posters, maps, charts, graphic organizers, graphs and many others that these learners can respond well to. Research has shown that students respond to learning in different ways and therefore, it is important for instructors to determine the kind of learners they have and employ appropriate learning techniques. Visual learners display a variety of characteristics including being good at spellings, quiet study times, like of colors and fashion, good performance in sign language, taking time to think before understanding lectures, understanding charts but forgetting names. Visual learning technique helps students connect to objects in a unique way in that they reflect, internalize and finally synthesize their information. Russel Ackoff suggested that the most important contribution of a first rate 21st century education is not content, but that we acquire the capability to learn and are motivate d to do so throughout our lives (Bartoletti, 128). It is therefore important to determine if and how visual learning improves the performance of a student. Various software packages and tools like Microsoft power point are used to enhance learning, thus making the exercise very interactive. Customization of effects that include color, gives the audience a better understanding of what is under discussion, providing visual learning with an edge over other traditional methods. Through this, it’s very easy for students to recall what they have been taught with the help of images, similar effects are employed in early childhood. Problem Statement Student performance has been declining mostly in developed countries; this is because colleges, high schools and other education systems are still using teaching styles that were used a long time ago in a modern society. The society is evolving rapidly and so it has been of great concern to change the older methods used for teaching in th e education sector and replace them with new effective methods so as to cope up with changes in the contemporary world. Research has shown that use of visual learning style is very effective and can be emphasized at the expense traditional auditory style. This research seeks to find out how visual learning improves students’ performance. Rationale for the Research It has been proven that most students respond best to visual images during learning and are likely to remember objects by visualizing whatever is taught. This research is carried out to establish how the use of these images or visuals, help students improve their performance and find the tools that can be employed to efficiently carry out this technique. In order to work effectively with the visual learning tools and achieve desired results, we have to determine and understand how student react to these images together with their function in enhancing understanding and performance of students. It has been determined that learning standards are going down gradually and sooner or later, education will lack meaning due to poor quality and low performances achieved by learners. Therefore, the use of new approach to learning like visual learning can help reverse this situation and make improvements. This research will determine

Environmental justice Essay Example | Topics and Well Written Essays - 250 words

Environmental justice - Essay Example otection Agency of the United States terms environmental justice as the meaningful involvement and fair treatment of all individuals regardless of income, national origin, sex, color, or race with respect to the progression, enactment and application of environmental policies, regulations, and laws. Examples of environmental justice burdens can be air and water pollution, insufficient access to nutritious food, and inadequate transportation, among others (Schlosberg, 7). According to the EUREKALERT!, (1), this burdens all over the world have been documented in an Environmental Justice Atlas by the Environmental Justice Organizations, Liabilities, and Trade (EJOLT) led by the European Union. The aim of the atlas is to convey information from the records of the EJOLT to the public. This will upsurge the understanding of what causes this environmental issues and how material policies and demands from possible hot spots for future issues (Guardian, 1). In North America, biodiversity conservation issues are common affecting the animals, plants, and the rainforests, among others. The misuse of resources causes these issues through human activities hence leading to habitat destruction, ocean acidification, among others. The movement advocating for change in North America is the Commission for Environmental Cooperation (CEC) (Bickerstaff and Agyeman, 800). In South America, there are water management issues that are caused by many industries, comprising recreation, manufacturing, mining, agriculture, among others. These industries have led to water and air pollution hence decreasing the amount of quality water available. The group fighting for change is the Latin American environmental justice movement (Alazraque, 122). The connection between these two issues is that biodiversity issues bring many effects including issues in water management issues as seen in South America. Environmental justice movements provide statistical facts on how different actions are affecting

Microeconomices Essay Example | Topics and Well Written Essays - 1750 words

Microeconomices - Essay Example 1. For consideration of staying at school rather than dropping out and following the great legends who followed that very path, there can be several reasons that any individual might give based on their respective mindsets and frameworks. My personal reason for staying back and not dropping out is the fact that I believe this is what should be done, as it secures my future. There might have been billions and millions of drop outs from universities world wide on a regular basis. However, the success stories of just a few are known and the failures of the rest remain an unreported story. The world today is of education and the cost beard today would definitely yield a better and higher return and reward in the future. Thus, I belief that I have applied the right concepts of economic rationality and opportunity costing, i.e. by foregoing the current opportunity to seek a better one in the future. 2. There have been success stories of individuals globally, very few though, dropping out from high school or universities and then moving on to do something big, each having a different feeling in their hearts and minds regarding their then taken step. But the common thing in each was their self-belief and self-confidence in terms of the fact that by withdrawing themselves from the educational arena, they believed that they could achieve something that they won’t have been able to otherwise. In case of Bill Gates, he probably quit schooling because he felt that his expertise lay in something which would not be taught by school and the cost that he is bearing today will not result in a higher yield for the coming years and hence he decided to save time by dropping out. Thus, his belief was different than mine. He felt his opportunity cost was higher than mine is; different people, different mindsets, different nature, thus, different thoughts. 3. People quit school after the 12th grade because they feel that the costs

Children's Reading Behavior Essay Example | Topics and Well Written Essays - 2000 words

Children's Reading Behavior - Essay Example Some of these things are discussed here. Certain characteristics of a good reader are also identified. The role of a teacher is more important in teaching a child any language skill than that of a parent. Hence some guidelines of how to become a good teacher are also mentioned. The main idea is to inculcate a good reading habit in our younger generation which will help them in future. Reading is one of the basic skills that children must acquire at an early age. Not being able to read in present times is a great handicap. Some children are natural readers and have the ability to start reading at the early age of 3, whereas others need a push. Natural readers are not to be confused as born readers. They do not just wake up one morning and start reading. They go through a developmental process in which parents and teachers play a vital role. Children of this age are given a favorable environment in which they are encouraged to participate in educational activities such as reading. A teacher is specially trained to help guide the children in learning to like reading whereas a home environment cannot always do this. A colorful classroom, vocabulary and letter charts on the wall, objects beginning with the same letter placed together, and more similar settings will surely encourage a child to learn more eagerly. This environment is difficult to provide at home. Nursery student's specially enjoys reading nursery rhymes. ... assroom, vocabulary and letter charts on the wall, objects beginning with the same letter placed together, and more similar settings will surely encourage a child to learn more eagerly. This environment is difficult to provide at home. Nursery student's specially enjoys reading nursery rhymes. I believe that is because they have a certain tune which is easy for the young minds to memorize and the lyrics also make up an interesting tale about a character that appeals to them .It has been seen from experience that reading rhymes to this age group is one of the best ways to promote reading habits. Children will love to pick up a nursery rhyme book for reading. Parents can contribute to this easily since the rhymes being taught at school re still the same ones that were taught in their times and I am sure parents still remember them I sure do! Children of this age enjoy being read to. It has been my personal experience that at the story telling time when children gather around the teacher to listen to a story being told, they are most focused. They love to make guesses about what is going to happen next. I think that is the correct time to encourage a child to read further by himself in order to find out how the story progresses. Moreover, I believe that phonics has also made reading easier and interesting. Previously, when this practice wasn't followed, a child had to be told repeatedly and also had to memorize which letter made which sound. Phonics has made that simple. Now it is easy for a child to associate a sound with a letter thus making it comparatively simpler to form words and read them. Some children also enjoy reading at this age as they are provided encouragement from home. Parents who read aloud to their children for at least 30 mins a day are more likely to

Organizational Behavior - How a successful Iranian based company like Research Paper - 1

Organizational Behavior - How a successful Iranian based company like Hirbodan is surviving in tough times of sanctions against Iran - Research Paper Example Hibordan organizational structure contributed to its success (Sigh 12). They have a well-structured organization pattern where the Board of directors seats a top, the mid level management, and then lower management. This kind of structure facilitates decision-making and coordination of members in an organization. They use a technique in management called theory Y in motivation of its employees. Under these theory employees show commitment to goals and accept responsibility. Theory Y has enable Hirbodan to have a goal-oriented workforce (Champoux 16). Iranian economy has suffered a lot from the sanctions imposed by the international community. Sanction imposed on the government of president Ahmedinejhad, include ban on Iranian oil, which is the backbone of Iranian economy. This has affected several industries Hirbodan included. To worsen the situation President Amedinajhad’s plan on reforms on subsidy of 2010 removed subsidies on electricity and water affected industries. Iranian currency depreciated much making the cost of living rise and inflation skyrocketed (Sigh 18). The cost of running of a company turned high due to high cost of importing raw materials. The effects on Iran are adverse that companies are hoping for the best to have an enabling environment for investment. Hirbodan Rose against all odds and wage the storm, due to its strong foundation and the expertise offered by the founding professional. It coordinated with companies in Engineering, procurement& construction (EPC) to have its operations outside Iran (Sapru 36). According to the chairperson of Hirbodan, their success during hard times was through definitive strategies and logical solutions to firm’s problems, which include; reduction of financial debt in both local and foreign banks. It focused on means of increasing revenue to trade on real estate. They created teams to deal with opportunities and threats then sort problems

Plato Essay Example | Topics and Well Written Essays - 250 words - 1

Plato - Essay Example In an attempt to analyze the life and ideas of Plato, this paper thus purposes to reflect on chapter 4 of the book â€Å"Living Philosophy: A Historical Introduction to philosophical ideas†. Having been born around 428 BCE in Athens, Plato revolutionized the way of thinking both in Greece and the rest of the world. In his idea of rationalism, Plato regarded reasoning as the cornerstone source and test for knowledge. In his rationalism idea, Plato taught that there is existence of certain truths that cannot be changed, and there is a need for intellectual understanding to identify the truths. These truths were thus believed to be the governing forces of humanity and the universe. Drawing an analogy with the sleep to elaborate his viewpoint of Immortality, Morality, and the Soul, he understood immortality of the soul in terms of reincarnation. Just as a person can wake up after sleep, he believed the dead would wake up in another body (Vaughn, P. 52). Among Platos famous dialogues as depicted in the book â€Å"Living Philosophy: A Historical Introduction to philosophical ideas† is his notion of the Republic. He draws most of his inference of the Republic from the works of Socrates thus coming to an argument point that a republic is a society of people who are governed by justice and fulfilment in life in terms of happiness. Thus, members of the republic must all work together socially and economically to ensure every member is justly and fairly treated according to one’s contribution to the

Crime control vs. Due Process Essay Example for Free

Crime control vs. Due Process Essay The criminal justice system in the United States has over time and in recent times been developed in two model systems. The crime control model and due process model. The two systems have been adopted over time to deal with the spiraling rate of crime. On the one hand conflict and crime control model which other commentators have referred as social reality crime tend to associate the crime on how it is affected by the dynamics that mould the society’s social, economic and political structure. The crime control model works on the assumption that the criminal law as enacted by parliament and enforced by the police and prosecutors can control crime. This model looks to the legislature as opposed to the courts as its validating authority and accepts extensive reliance that legislatures place on the criminal sanction. (The new law victim’s rights, Kent Roach). The crime control policy otherwise termed by Malcolm M Feeley and Jonathan Simon as a new concept in their article ‘The new penology’ is neither about punishing nor about rehabilitating individuals. The system is about identifying and managing unruly groups. On the other hand consensus and due process model describes the values that courts have embraced in many of their decisions. The model’s main purpose is protection of rights of citizens. Due process is like an obstacle course, you have to keep going through the legal obstacle to ensure in the end you convict the right person. In crime control model the law enforcement possesses the investigative powers to arrest people for questioning, and this is often the fastest way by which to establish the suspect is factually guilty. This model performs the role of getting the criminal off the street and protects the innocent. The law enforcement leads in this role. In due process model, law enforcement has little role to play. The bulk is performed by the prosecution which lays the crime committed by the offender before the court. The court’s role is to find the guilt of the offender and ensuring that the offender’s rights are safeguarded. In controlling crime, the correctional facilities have an important role to play, the kind of rehabilitating an offender who is released into the society matters a lot. The correction can also play a significant role where offenders who are due to be released are not reformed enough to be sent to the unsuspecting members of the public. Malco M. Feeley Jonathan in their new penology document focuses on what role correction can perform. They dwell more on incapacitation which they say promises to reduce the efforts of crime in society not by altering either offender or social context but by rearranging the distribution of offender in the society. If the prison can nothing else, the incapacitation theory hold says that, it can detain offender for a time and thus delay their resumption of criminal activity. If such delay is sustained for enough time and enough offenders, siginificant aggregate effects in crime can take place although individual destinies are only marginally altered. The Federal application of the crime control has been traditionally directed at problems transcending state boundaries, with maintaining law and order in are subject exclusively to federal jurisdiction or national concern. The 107th congress did enhance authorities of the department of justice (DOJ) and in specific the Federal Bureau of Investigation in dealing with homeland security and anti-terrorism problems which arose from the September 11, 2001 attacks. Included are expanded federal law enforcement authority in such areas as wiretapping and related investigative tool to aid law enforcement official in the war on terrorism e. g. USA Patriot Act. (Jo Anne O Bryant Lis Segheli,congressional research Service update September 11,2002) Congress has been extending federal jurisdiction over crime to areas once considered to be within state and local jurisdiction (e. g. juvenile justice and gun control) and enlarging federal support of state and local efforts to combat crime over last two decades. In general, the federal is trying to adopt crime control by pre-emptively dealing with measures which can enable prevention of crime in a bid to control. In contrast states have areas which they dwell on and some are left to the jurisdiction of the federal government or agencies. For example terrorism laws are federal laws are congress has come up with laws dealing with terrorism laws and also ways of controlling and safeguarding the boundaries of United States. The local or state jurisdiction has crime control measures within the sphere which does not overstep the mandate of federal agencies. Matters to do with dues process are both for the state and federal. Due process has been a process of the courts and the courts always will endeavor to defend their mandate of making laws and at the same time protecting existing one. The state and the federal have no option when the courts tend to hold opinion which they legally support. The crime control policy is preemptive in nature. That is to say it seeks to have prevention done in order to check the rate of crime in society. To some extent it is a perfect system to deal with a rate of crime that never comes down. Crime control policy does not have any adverse effect in the society’s social, economic state. While on the other hand due process being a court initiated process ensures that the rights are not violated by law enforcement. Due process is offender minded whereas crime control is society minded. It is relatively easier to ascertain the performance of crime control policy in comparison with due process. The rate of crime in society may fall relatively if the emphasis is laid crime. Opinion from the law enforcement can also be sought in evaluating their performance and what they think about the two policies. The courts also may provide vital information with regard to due process because they can make the best judgment than law enforcement. Officials in correctional facilities can also provide vital information on the crime control model as they play a large part in implantation of some recommendations. 1. The new law victim’s rights, Kent Roach. 2. The new penology,Malcom M. Feeley Jonathan Simon 3. Congressional Research Service update sept. 11,2002 ,Jo Anne O Bryant Lisa Segheli

Principles of Marketing | Dissertation

Principles of Marketing | Dissertation Definition of Marketing Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. Philip Kotler says, Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Broadly defined, marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Narrowly defined marketing involves building profitable, value-laden exchange relationships with customers. In short, it has been defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The new definition given by American Marketing Association reads, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The marketing process Create value for customers and build customer relationships Capture value from customers in return In the first four steps, companies work to understand consumers, create customer value and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. By creating value for customers, they in turn capture value from customers in the form of sales, profits and long term customer equity. Core concepts of marketing Target Markets and Segmentation A marketer can rarely satisfy everyone in a market. Everyone in the market has different taste, likeliness, income and spending habit. Not everyone likes the same soft drink, automobile, college, and movie. Therefore, marketers start with market segmentation. They identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining demographic, psychographic, and behavioral differences among buyers. The firm then decides which segments present the greatest opportunity—whose needs the firm can meet in a superior fashion. The lucrative segment/s are selected or targeted for offering/selling the product. For each chosen target market, the firm develops a market offering. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). For example, Volvo develops its cars for the target market of buyers for whom auto- mobile safety is a major concern. Volvo , therefore, positions its car as the safest car a customer can buy. Customer Needs, Wants and Demands Needs are the basic human requirements. People need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. The above needs become wants when they are directed to specific objects that might satisfy the need. An American needs food but may want a hamburger, French fries, and a soft drink. A person in Mauritius needs food but may want a mango, rice, lentils, and beans. Wants are shaped by ones society. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few are able to buy one. Companies must measure not only how many people want their product but also how many would actually be willing and able to buy it. Product or Offering Customers needs and wants are fulfilled through a marketing offer or product. A product is any offering that can satisfy a need or want, such as one of the 10 basic offerings of goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. A brand is an offering from a known source. A brand name such as McDonalds carries many associations in the minds of people: hamburgers, fun, children, fast food, and golden arches. These associations make up the brand image. All companies strive to build a strong, favorable brand image. Value and Satisfaction In terms of marketing, the product or offering will be successful if it delivers value and satisfaction to the target buyer. The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. We define value as a ratio between what the customer gets and what he gives. The customer gets benefits and assumes costs, as shown in this equation: Based on this equation, the marketer can increase the value of the customer offering by (1) raising benefits, (2) reducing costs, (3) raising benefits and reducing costs, (4) raising benefits by more than the raise in costs, or (5) lowering benefits by less than the reduction in costs. Exchange and Transactions Exchange, the core of marketing, involves obtaining a desired product from someone by offering something in return. For exchange potential to exist, five conditions must be satisfied: There are at least two parties. Each party has something that might be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party. Whether exchange actually takes place depends upon whether the two parties can agree on terms that will leave them both better off (or at least not worse off) than before. Exchange is a value-creating process because it normally leaves both parties better off. Marketing Mix Marketers use numerous tools to elicit the desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: Product, Price, Place, and Promotion. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Winning companies are those that meet customer needs economically and conveniently and with effective communication. Marketing Philosophies and Concepts There are five competing concepts under which organizations conduct marketing activities: produc- tion concept, product concept, selling concept, marketing concept, and societal mar- keting concept. The Production Concept The production concept, one of the oldest in business, holds that consumers prefer products that are widely available and inexpensive. Managers of production-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features. It is also used when a company wants to expand the market. Texas Instruments is a leading exponent of this concept. It concentrates on building production volume and upgrading technology in order to bring costs down, leading to lower prices and expansion of the market. This orientation has also been a key strategy of many Japanese companies. The Product Concept Other businesses are guided by the product concept, which holds that consumers favor those products that offer the most quality, performance, or innovative features. Managers in these organizations focus on making superior products and improving them over time, assuming that buyers can appraise quality and performance. Product-oriented companies often design their products with little or no customer input, trusting that their engineers can design exceptional products. A General Motors executive said years ago: How can the public know what kind of car they want until they see what is availablefi GM today asks customers what they value in a car and includes marketing people in the very beginning stages of design. The Selling Concept The selling concept, another common business orientation, holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products. The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers must be coaxed into buying, so the company has a battery of selling and promotion tools to stimulate buying. The selling concept is practiced most aggressively with unsought goods—goods that buyers normally do not think of buying, such as insurance and funeral plots. The selling concept is also practiced in the nonprofit area by fund-raisers, college admissions offices, and political parties. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept The marketing concept, in the mid-1950s, challenges the three business orientations we just discussed. The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets. The marketing concept focuses on the needs of the buyer. Marketing is preoccupied with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. The Societal Marketing Concept Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and neglected social services. Are companies that successfully satisfy consumer wants necessarily acting in the best, long-run interests of consumers and societyfi The marketing concept sidesteps the potential conflicts among consumer wants, consumer interests, and long-run societal welfare. Yet some firms and industries are criticized for satisfying consumer wants at societys expense. Such situations call for a new term that enlarges the marketing concept. We propose calling it the societal marketing concept, which holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often confiicting criteria of company profits, consumer want satisfaction, and public interest. Yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept. Marketing vs. Selling Oftentimes, marketing and sales are perceived interchangeably. But in actuality, these are two different things. Selling is a small portion of the entire marketing scheme. Selling is the transaction where a product is transferred from the business owner to a buyer for a price. In contrast, marketing is a process that involves several steps ranging from the generation of a product idea to the delivery of that product to the customer. Even after delivery of the product to the customer, the marketing process continues with direct communication with the customer to obtain feedback about the product. Profits from satisfied customers Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the sellers need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability. The selling concept takes an inside-out perspective. It starts with the factory, focuses on existing products, and calls for heavy selling and promoting to produce profitable sales. The marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, coordinates activities that affect customers, and produces profits by satisfying customers. CHAPTER 2 MARKETING ENVIRONMENT In order to correctly identify opportunities and monitor threats, the company must begin with a thorough understanding of the marketing environment in which the firm operates. The marketing environment consists of all the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful relationships with target customers. A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful relationships with its target customers Importance: The marketing environment offers both opportunities and threats Changes in the marketing environment often occur at a rapid pace. Marketers tend to be trend trackers and opportunity seekers. The company must use its marketing research and marketing intelligence systems to monitor the changing environment. A systematic scan of the environment helps marketers to revise and adapt marketing strategies to meet new challenges and opportunities in the market place. The marketing environment is made up of a micro environmental and macro environment. The Companys Microenvironment The micro environment consists of six forces (actors) close to the company that affect its ability to serve its customers: The company itself (including various internal departments) Suppliers. Marketing channel firms (intermediaries) Customer markets. Competitors. Publics. The Company The first actor is the company itself and the role it plays in the microenvironment. Top management is responsible for setting the companys mission, objectives, broad strategies, and policies. Marketing managers must make decisions within the parameters established by top management. Marketing managers must also work closely with other company departments. Areas such as finance, R D, purchasing, manufacturing, and accounting all produce better results when aligned by common objectives and goals. All departments must think consumer if the firm is to be successful. Suppliers Suppliers are firms and individuals that provide the resources needed by the company and its competitors to produce goods and services. They are an important link in the companys overall customer value delivery system. One consideration is to watch supply availability (such as supply shortages). Another point of concern is the monitoring of price trends of key inputs. Marketing Intermediaries Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Resellers often perform important functions more cheaply than the company can perform itself. Seeking and working with resellers, however, is not easy because of the power that some demand and use. Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Examples would be warehouses (that store and protect goods before they move to the next destination). Marketing services agencies (such as marketing research firms, advertising agencies, media firms, etc.) help the company target and promote its products to the right markets. Financial intermediaries (such as banks, credit companies, insurance companies, etc.) help finance transactions and insure against risks associated with buying and selling goods. Customers The company must study its customer markets closely because each market has its own special characteristics. These markets normally include: Consumer markets (individuals and households that buy goods and services for personal consumption). Business markets (buy goods and services for further processing or for use in their production process). Reseller markets (buy goods and services in order to resell them at a profit). Government markets (agencies that buy goods and services in order to produce public services or transfer them to those that need them). International markets (buyers of all types, including governments, in foreign countries). Competitors Every company faces a wide range of competitors. A company must secure a strategic advantage over competitors to be successful in the marketplace. No single competitive strategy is best for all companies . Publics A public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives. A company should prepare a marketing plan for all of its major publics as well as its customer markets. Generally, publics can be identified as being: Financial publics. Media publics. Government publics. Citizen-action publics. Local publics. General public. Internal publics. The Companys Macroenvironment The macroenvironment consists of the larger societal forces that affect the microenvironment: Demographic. Economic. Natural. Technological. Political. Cultural The company and all of the other actors operate in a larger macroenvironment of forces that shape opportunities and pose threats to the company. Major forces in the companys macroenvironment include: Demographic Environment Demography is the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. It is of major interest to marketers because it involves people, and people make up markets. Demographic trends are constantly changing. Some of the more interesting trends are: The worlds population (though not all countries) rate is growing at an explosive rate that will soon exceed food supply and ability to adequately service the population. The greatest danger is in the poorest countries where poverty contributes to the difficulties. The most important trend is the changing age structure of the population. Generational marketing is possible, however, caution must be used to avoid generational alienation. Changing family structure Geographic shifts in population will also alter demographics. Changing educational level : In general, the population is becoming better educated. The work force is becoming more white-collar. Products such as books and education services appeal to groups following this trend. Technical skills (such as in computers) will be a must in the future. The final demographic trend is the increasing ethnic and racial diversity . Economic Environment The economic environment includes those factors that affect consumer buying power and spending patterns. Major economic trends include: Changes in income—personal consumption (along with personal debt) has gone up (1980s) and the 1990s brought recession that has caused adjustments both personally and corporately in this country. In the 2000s, consumers are more careful shoppers. Value marketing (trying to offer the consumer greater value for their dollar) is a very serious strategy in the 2000s. Real income is on the rise again but is being carefully guarded by a value-conscious consumer. Income distribution is still very skewed in the United States and all classes have not shared in prosperity. In addition, spending patterns show that food, housing, and transportation still account for the majority of consumer dollars. It is also of note that distribution of income has created a two-tiered market where there are those that are affluent and less affluent. Classes of consumers include: Upper class—spending patterns are not affected by current economic events and who are a major market for luxury goods. Middle class—somewhat careful about its spending but can still afford the good life some of the time. Working class—must stick close to the basics of food, clothing, and shelter and must try hard to save. Under class—(persons on welfare and many retirees) must count their pennies when making even the most basic purchases. Changing consumer spending patterns: Consider Engles Laws where differences were noted over a century ago by Ernst Engle regarding how people shift their spending across food, housing, transportation, health care, and other goods and service categories as family income rises. Spending patterns have generally supported his ideas. Marketers must carefully monitor economic changes so they will be able to prosper with the trend, not suffer from it. Natural Environment The natural environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. During the past two decades environmental concerns have steadily grown. Some trend analysts labeled the 1990s as the Earth Decade, where protection of the natural environment became a major worldwide issue facing business and the public. Specific areas of concern were: Shortages of raw materials. Staples such as air, water, and wood products have been seriously damaged and non-renewable such as oil, coal, and various minerals have been seriously depleted during industrial expansion. Increased pollution is a worldwide problem. Industrial damage to the environment is very serious. Far-sighted companies are becoming environmentally friendly and are producing environmentally safe and recyclable or biodegradable goods. The public response to these companies is encouraging. Government intervention in natural resource management has caused environmental concerns to be more practical and necessary in business and industry. Leadership, not punishment, seems to be the best policy for long term results. Instead of opposing regulation, marketers should help develop solutions to the material and energy problems facing the world. Concern for the natural environment has spawned the so-called green movement. Environmentally sustainable strategies and practices are being created. Companies are recognizing a link between a healthy economy and a healthy ecology. Technological Environment The technological environment includes forces that create new technologies, creating new product and market opportunities. Technology is perhaps the most dramatic force shaping our destiny. New technologies create new markets and opportunities. Every new technology, however, replaces an older technology. The challenge is not only technical but also commercial—to make practical, affordable versions of products. Political Environment The political environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Business is regulated by various forms of legislation. Governments develop public policy to guide commerce—sets of laws and regulations limiting business for the good of society as a whole. Almost every marketing activity is subject to a wide range of laws and regulations. Some trends in the political environment include: Increasing legislation to: Protect companies from each other. Protecting consumers from unfair business practices. Protecting interests of society against unrestrained business behavior. Changing government agency enforcement. New laws and their enforcement will continue or increase. Increased emphasis on ethics and socially responsible actions. Socially responsible firms actively seek out ways to protect the long-run interests of their consumers and the environment. The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ethics and social responsibility. The boom in e-commerce and Internet marketing has created a new set of social and ethical issues. Privacy issues are the primary concern. Another cyberspace concern is that of access by vulnerable or unauthorized groups. Cultural Environment The cultural environment is made up of institutions and other forces that affect societys basic values, perceptions, and behaviors. Certain cultural characteristics can affect marketing decision-making. Among the most dynamic cultural char- acterisitics are: Persistence of cultural values. Peoples core beliefs and values have a high degree of persistence. Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business, and government. Secondary beliefs and values are more open to change. Shifts in secondary cultural values. Because secondary cultural values and beliefs are open to change, marketers want to spot them and be able to capitalize on the change potential. The Yankelovich Monitor has identified eight major consumer themes: Paradox. Trust not. Go it alone. Smarts really count. No sacrifices. Stress hard to beat. Reciprocity is the way to go. Me 2. Societys major cultural views are expressed in: Peoples views of themselves. People vary in their emphasis on serving themselves versus serving others.. Peoples views of others. Observers have noted a shift from a me-society to a we-society. Consumers are spending more on products and services that will improve their lives rather than their image. Peoples views of organizations. People are willing to work for large organizations but expect them to become increasingly socially responsible. Many companies are linking themselves to worthwhile causes. Peoples views of society. This orientation influences consumption patterns. Buy American versus buying abroad is an issue that will continue into the next decade. Peoples view of nature. There is a growing trend toward peoples feeling of mastery over nature through technology and the belief that nature is bountiful. Nature, however, is finite. Love of nature and sports associated with nature are expected to be significant trends in the next several years. Peoples views of the universe. Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. Spiritual individualism may be a new theme. Chapter 3 Marketing segmentation Market Segmentation It is the process of dividing a market into distinct group of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes. Market segment A group of consumers who respond in a similar way to a given set of marketing efforts. For Example: In the car market, consumers who want the biggest, most comfortable car regardless of the price make up one market segment. Consumers who care mainly about price and operating economy make up another segment. Requirements of Market Segments In addition to having different needs, for segments to be practical they should be evaluated against the following criteria: Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified. Accessible: the segments must be reachable through communication and distribution channels. Substantial: the segments should be sufficiently large to justify the resources required to target them. Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes. Durable: the segments should be relatively stable to minimize the cost of frequent changes. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments. Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. Geographic Demographic Psychographic Behavioral Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent, country, state, or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban, suburban, or rural Climate: according to weather patterns common to certain geographic regions Demographic Segmentation Some demographic segmentation variables include: Age Gender Family size Family lifecycle Generation: baby-boomers, Generation X, etc. Income Occupation Education Ethnicity Nationality Religion Social class Many of these variables have standard categories for their values. For example, family lifecycle often is expressed as bachelor, married with no children (DINKS: Double Income, No Kids), full-nest, empty-nest, or solitary survivor. Some of these categories have several stages, for example, full-nest I, II, or III depending on the age of the c

Specialist sub-subcontractor

Specialist sub-subcontractor 1.0 Introduction In construction practice, not only project manager, Architect, Quantity Surveyor, contractor carrying the important role, specialist sub-subcontractor also carrying the important role in order to success the construction project. A sub contractor is a person or a company hired by a general contractor to perform part of the work of a construction job. For example, a contractor might be building a house, but might hire a firm or a person specializing in electrical engineering to install the electrical systems needed in the house. Generally the subcontractor will either relieve the main contractor of part of the building work, or will be able to perform work at lower expense or at a greater skill level than the general contractor could. (Tricia Ellis- Christensen 2003-2009) http://www.wisegeek.com/what-is-a-subcontractor.htm Normally sub-contractor carry out the works like electrical, heating and cooling devices (HVAC), plumbing, plastering, brickwork and roofing. There are 3 different kind of sub-contractor in construction practice and they are: Nominated sub-contractor Domestic sub-contractor Named sub-contractor Nominated sub-contractor Is a person nominated by the Architect or Contract Administrator to the contractor in order to carry out the sub-contract work and there was a direct contractual relationship between the clients and the subcontractor. Other than that, contractor has the right to make reasonable objection on the selected sub-contractor by the Architect. Domestic sub-contractor Is a person who has direct contractual relationship with the main contractor. All the sub-contract work done by the employed sub-contractor has to be responsible by the main contractor. For example, if there is any sub-contract work done badly and cause the delay of the project then the main contractor have to responsible for it. Named sub-contractor Is similar to the domestic sub-contractor, but named sub-contractor often use in Intermediate Building Contract (IC) and Intermediate Building Contract with contractors design (ICD). The idea is to provide the employer with means of ensuring that particular parcels of work are carried out by sub-contractors of the employers choice. (Chappell D, 2007, pg 38). 2.0 Review the method of appointing a specialist sub-contractor A nominated sub-contractor is often appointed after the main contractor has started work, so one of the client benefits is that specialist design can continue after work has commenced on site. A prime cost sum is included within the main contractors tender document (a bill of quantities or specification of work). On top of this the main contractor is required to price overheads, profit and any items of attendance it has to provide, such as the use of site facilities, provision of a secure storage area etc. The value of the prime cost sum is omitted from the Bill of Quantities and replaced by the nominated subcontractors accepted quotation and the main contractors on costs are adjusted as appropriate. (Electrical Mechanical Contractor magazine 2005) There are some reasons for nomination of sub-contractor: The employer will have his freedom to choose a sub-contractor that he wishes to use and is not based on price. The employer can take control of the timing involvement and appointment of sub-contractor to meet his requirement. The employer has the chance to make comparison which sub-contractor is better and suitable for the particular sub-contract work. Time is saved by introducing formal links between the sub-contractor and the consulting engineer, architect, QS. Hence, there are no long chains of correspondence and quick action on price, design, programme, variations etc. is established. In a project there will be some specialist works which only can done by the specialist team like sub-contractor. The nominated sub-contractor can be involved early and so his design expertise and his knowledge of the contract and co-ordination of services can be utilized. 2.1 Procedure of nomination The standard form of nominated sub-contract tender 1998 Edition (NSC/T) which comprises in 3 parts. Part 1: Invitation to tender to a subcontractor by the Architects/The contract administrator During the part 1, the invitation to tender to a subcontractor (NSC/T) of a standard form of tender will be completed by the Architect. Other than that, the relevant section of the employer/ nominated sub contractor agreement, (NSC/W), and both documents, together with the drawing/specification/bill of quantities which describe the work will be completed and sent by the Architect to those companies the employer who wishes to invite to tender. Part 2: Tender by the Subcontractor During this part, those subcontractors who are interesting in this tender will complete the standard form of tender and the relevant sections of the warranty, (NSC/W) and return both documents to the Architect. After the Architect had received both documents, one of the sub contractors will be selected by the Architect and will arrange to the employer to sign and confirm of the approval of the sub contractors tender and to execute the warranty, (NSC/W). Then, the Architect nominates the selected sub contractor to the main contractor by using the standard nomination instruction, (NSC/N). Other than that, a copy of the invitation of tender and the successful sub contractors tender with all the documents and details in part 1 will be sent by the Architect to the contractor under clause 35.6. Once the contractor gets receipt of those documents, within 7 days, he may either accept or he may exercise his right of reasonable objection to the selected tender. If the contractor made a reasona ble objection in writing to the architect within the 7 working days, under clause 35.5 Architect may either issue further instruction to remove the objection so that the contractor can comply or accept the objection and nominate another sub contractor. Part 3: Particular Conditions (To be agree by the contractor and the subcontractor nominated under clause 35.5) Under the ‘Particular Condition set out in this part of (NSC/T), these include sub-contract period, insurance details, and the identity of the adjudicator and trustee stake-holder. Once reached the arrangement on Particular Condition, the contractor and sub contractor sign (NSC/T) part 3 and execute the sub-contract articles of agreement, (NSC/A), which together with reference the sub-contract conditions (NSC/C). After both of them had signed (NSC/T) part 3, a copy of signed (NSC/T) part 3 together with the executed sub-contract articles of agreement, (NSC/A) will be sent to the Architect for his records. 3.0 Review the method of appointing a specialist sub-contractor Post JCT 2005 JCT 2005 is a new improved version to replace the JCT 1998 because there are many of the problems that arose on- site and in practice still failed to resolve despite of its length and complexity of JCT 1998. (James Davison 2005 pg13). In sub contract, there are also many problems arise between main and sub-contractor because a project is not ready for a sub-contractor to commence work on the date anticipated and then sub-contractor may say that he wants more money because of the commencement of sub-contract was delayed. (Chappell D, 2007, pg 37) Hence, in the new version of JCT 2005 there is no more nomination of sub-contractor, only kind of sub-contractor which is domestic sub-contractor. Since nomination has been removed, some new clauses regarding to the sub-contracting in JCT 2005 is shown as below: Clause 3.7 in JCT 2005 consent to sub-contracting The Contractor shall not without the consent of the Architect/ Contract Administrator sub contract the whole part of work or any part of the work to the sub-contractor and such consent shall not be unreasonable delayed or withheld the project. During contractor design proportion, contractor shall not without the consent of the employer sub-contract the design to the sub-contractor and is similar to the previous, such consent shall not be unreasonable delayed or withheld the project. Clause 3.8 in JCT 2005 List in Contract bills The Contract Bills provide that certain work measured or otherwise described in those Bills and priced by the Contractor is to be carried out by persons named in a list in or annexed to the Contract Bills and selected from that list by and at the sole discretion of the Contractor. Not less than 3 person the list shall comprise, additional persons to the list can be add by the contractor at any time prior to the execution of a binding sub-contract and with the consent of the employer or (Architect/ Contract Administrator act on his behalf ) which shall not be unreasonably delayed or withheld the project. If at any time prior to the execution of binding sub-contract the list stills less than three person, then the employer and contractor shall agreement add the names of the others person to make it not less than three person in the list. Other than that, the work shall be carried out by the contractor and the person selected from the list by the contractor will be the sub-contractor an d carry out the sub-contract work. If at any time before the contractor has entered into a building sub-contract the number of firms able and willing to carry out the work falls below: The employer and the contractor must agree on the addition of more firms so that the list comprises at least three. Contractor can carry out the work itself; however, contractor also can sub-let the work to any sub-contractor of its choice provided the architect gives consent. . (Chappell D, 2007, pg 37) 4.0 Review the method of appointing a specialist subcontractor NEC 3 ECC 2005 Normally NEC 3 was used in the government project. Under this standard form of contract, Project Manager plays a very important role in sub-contracting. He is the one who accept and reject the sub-contract with reasonable reason stated in this contract, not like other form of contract like JCT 05. In this standard form of contracts, the rules for the contractor to appoint sub-contractor to carry out sub-contract work were strict and details. Clause 26.1 Contractor have to responsible for all his work and if he sub-contract work then he have to responsible for all the sub contract work also. Clause 26.2 The contractor submits the name of each proposed sub-contractor to the Project Manager for acceptance. The contractor only can appoint sub-contractor to carry out sub-contract work for him when the Project Manager had accepted the proposed sub-contractor. Clause 26.3 The contractor submits the proposed conditions of contract for each sub-contract to the project manager for acceptance unless An NEC contract is proposed The Project Manager has agreed that no submission is required Clause 26.4 In this clause, there are two reasons stated that the Project Manager can use to reject the sub-contract condition; Sub-contract condition which not allow the contractor to provide the works Sub-contract condition does not include a statement that the parties to the subcontract should act in a spirit of mutual trust and co-operation. Project manager only can reject the sub-contract condition with these two reasons, if project manager was rejected the contractor not within these two reasons and in the end the contractor cant finish the work or delayed the project then contractor was entitled for compensation. 5.0 Reasons behind why nomination has been stopped Nomination of sub-contractor has been stopped after JCT 1998 because of many reasons, there are: Problems between main and sub-contractors arise because a project is not ready for a sub-contractor to commence work on the date anticipated. If the commencement of the sub-contract delayed, the sub contractor may say that it wants more money, or even that it cannot, at a later date, fit the work into its programme. (Chappell D, 2007, pg 37). Due to the late commencement of the sub-contract, sub-contractor may want more money because of his labours who are waiting for him to start the work in the project, so there will be an argument. Lack of management of the progress of the sub-contractor work on site because of the main contractor is not responsible for delay by nominated sub-contractors. Confuses lines of communication and management because the sub-contractor will be answerable to the architect, main contractors and others on same issue. Contractor may have no right to choose who carries out that part of the works. Unless there are very clear grounds, otherwise most main contractors are reluctant to try to exercise their right of reasonable objection. Contractor being forced to employ the sub-contractor on the basis of a standard form of contract, in this situation, contractor is unable to impose his own terms and conditions which may be more useful for them during the work on site. Nominated sub-contractor can be difficult to manage and control because of their direct links with the professional team and the division of contractual responsibility for their performance, which is owed to the employer in respect of design and progress and to the main contractor in respect of quantity of work and materials. Employer need to take full responsible on sub-contractor, if any work cant finish by the sub-contractor and cause delay to the project, the contractor entitle to claim for extension of time. Employer has no right against the main contractor in the event of defective design by the sub-contractor. (Jennie Price 1994 pg40-41) 6.0 conclusions As a conclusion, after review JCT 1998, JCT2005 and NEC 3 ECC 2005 standard form of contracts I think that the standard form of contract need to be amended, merged and improved time by time to reduce conflicts and problems which may arise in the construction practice. From this assignment, we can know that in JCT 1998 sub-contractor was used and when come to JCT 2005 and NEC 3 EEC 2005 nominated sub-contractor had omitted due to many problems and conflicts which happen in between the contractor, sub-contractor and also client, so they are more focus on domestic sub-contractor in the latest version of JCT. In my opinion, I think that nominated sub-contractor and domestic sub-contractor both of them also had their own advantages and disadvantages. Because of the nominated sub-contractor had direct contractual relationship with the employer so employer have to responsible on sub-contract work and contractor gain benefit when the sub-contractor cant finish the work and cause delayed, he can claim for extension of time and the employer will suffer loss in this kind of situation. For the contractor, he is being force to employ the sub contractor and he is unable to impose his own terms and conditions which may be more useful for them during the work on site and many other reasons. Therefore, when come to the JCT 2005, nominated sub-contractor had omitted and domestic sub-contractor was use in this standard form of contract. By using the domestic sub-contractor, I think that the conflict had reduced because the sub-contractor was direct deal with contractor, so the management level was incre ase, the contractor fully responsible of sub-contract work and he is able to impose his own terms and conditions which are helpful and improve the quality of construction. Other than that, the procedure in appointing domestic sub-contractor under JCT 2005 was showing clear, simple and easy to understand because the contractor fully responsible in all the employment of sub-contractor compare to the JCT 1998 the procedure in appointing nominated sub-contractor is more complex. 7.0 References Barnes, P., 2008. JCT 05 06 Contracts. [pdf] 25 January. Available at: http://www.arbitrate.org.uk/speakers_papers/Peter%20Barnes%20JCT%202005%20%20CIArb%2023-01-08.pdf [Last accessed on 26 July 2009] Brian, E. Rawling Associates, 2003. Nominated or Names? [pdf] 27 September. Available at: http://www.brianerawling.com/PDF/Jun%2001%20~%20Nominated%20or%20Named.pdf [Last accessed on 26 July 2009] CCL Department, 2005. What Sort of Subbie Are You? [pdf] March. Available at: http://www.eca.co.uk/IndustryGuidance/CCandL/Download/WhatSortOfSubbieRU.pdf [Last accessed on 23 July 2009] Chappell, D. (2007). Understanding JCT Standard Building Contracts. 8th Edi. Taylor Francis. London New York. Davison, J. (2005). JCT 2005 Whats New? RICS Books. Karnick, M., 2009. Nominating the best project subcontractors. [Online] 12 July. Available at: http://cmguide.org/archives/1357 [Last accessed on 23 July 2009] Brand, D., 2009. Contract nominations. [Online] 5 January. Available at: http://cmguide.org/archives/315 [Last accessed on 23 July 2009] Murdoch, J. Hughes, W. (2009). Construction Contracts: Law and Management. Taylor Francis. London New York. OFFICE OF GOVERNMENT COMMERCE (2005). NEC3 Engineering and Construction Contract: Option B: Priced Contract with Bill of Quantities. 3rd ed., Great Britain, Bell Bain Limited. Price, J. (1994). Sub-Contracting under the JCT Standard Form of Building Contract. Macmillan. RICS, 2005. A comprehensive guide to help you move from JCT 98 to JCT 05. [pdf] 3 May. Available at: http://www.ricsbooks.com/downloads/CONTRACT%20FINDER.pdf [Last accessed on 26 July 2009] Ryland, J., 2004. Nominated Sub-contractors- Whats in name? [pdf] 2 January. Available at: http://pprn.crippslaw.com/index2.php?option=com_contentdo_pdf=1id=63 [Last accessed on 23 July 2009]

Oliver Cromwell as a Hero or Villain Essay examples -- History Ireland

The aim of this essay, is to answer the long-awaited question 'Was Oliver Cromwell a hero or a villain? This question, is a hard one to answer. James Heath once said "His name and memory stink." In opposition, Samuel Pepys said "People look back and praise him." True? Or Not? This essay will argue Edmond Ludlow's words," How glorious, but then such betrayal!" Oliver Cromwell was neither a hero nor a villain. The evidence and opinions gathered will state, how he went from good to bad, and from bad to evil. Oliver Cromwell, was a puritan gentleman from Huntingdon. He was born on the 25th of April 1599, and brought up in a very wealthy family, and a high social class. Cromwell, was an MP for Huntingdon, from 1628-1629. He had no fighting experience then, and was very worried about the Roundhead army, at the battle of Edgehill. Cromwell then went home to Huntingdon, and began to train his own army. Cromwell was a magnificent soldier. He created a whole new army from scratch, and he trained his army, in a special and unique way. Cromwell would do anything to win his battles, and beat Prince Rupert and if it meant making a whole new army, than so be it. To do this, he picked his people of their ability, 'men of spirit', and not on their status. He did this believing that this was right, as they were doing Gods will. It also made the people happy, and so he continued doing so. He also paid the men. He paid them 12D a day, so that encouraged more men to stay. He was a strict commander, and his orders had to be obeyed. Also, he always chose the right moment in a battle to attack. Some local Roundheads, thought that Cromwell should have ... ...er, but he just did what he felt he had to do. One thing which I agree on, is that he could have gone about it a different way. Also, I agree in one thing that he said, and also believed in. That was that "The end justifies the Means." What he meant by that, was that no matter what happens, something good always comes out at the end, and it's the end outcome that really matters. The words that I will leave you with, are the words of one Richard Baxter, a parliamentarian. We are not sure whether we can trust these words or not, as being a parliamentarian, he would have been a bit sympathetic to Cromwell, but it's quite reasonable. "No man was better and worse spoken of than he, he meant honestly, and was pious till power corrupted him, he thinketh that the end being good and necessary, the necessary means cannot be bad"

Biography of Andrew Carnegie Essay -- Andrew Carnegie Management Wealt

Biography of Andrew Carnegie Andrew Carnegie was born into a poor working class family living in the town of Dunfermline, Scotland, in 1835. His father operated a small hand looming business located in the family home. The Carnegies was literate, well read, and active in the politics of the day. It was a time of repression of the Scottish worker by the Government, the employers, and the culture. Rebellious in thought as well as actively participating in protests was part of the Carnegie family life style. He was exposed to all of Scotland’s dramatic portrayal of Scottish Heroes. He learned the poetry and songs that were filled with the heroics of the underdog and their fight for equality. Andrew Carnegie’s mother was the strong parent in the family. She protected her two sons from associating with any corrupting values. Andrew said, "Yes, mother would have taken her two boys, one under each arm, and perished with them then they should mingle with low company in their extreme youth. There was not a prouder family in the land. Anything low, mean, deceitful, shifty, course, underhand, or gossipy was foreign to the heroic soul [mother]". Andrew idealized his mother, his country and its heritage, and the struggle for fair treatment of the worker. The Carnegie family left Scotland when Andrew was 13, and came to Pittsburgh, Pennsylvania at the urging of his two aunts. His mother was the behind the move and she continued to be a motivator, supporter, and controller of Andrew and his personal interests for the rest of her life. Carnegie arrived in America in 1848, and found the state of official social equality he had been searching for. Although the worker had not gained equality in living and working conditions, at least the laws of this government promoted its attainment. He had been filled with the idealism of a radical reformer in Scotland, but in America he quickly became involved with his own climb to success. His greatest characteristic was his ability to take advantage of any opportunity that was offered to him. His first opportunity to advance was his promotion from a factory bobbin boy to writing entries into his employer’s accounts. At 15, he grabbed at the chance to leave the factory for a job as a telegraph messenger. Andrew made it his concern to learn the name of every business owner in the city. Recognizing these men on the street shortened... ... . . . the ultimate source of Carnegie’s consuming ambition remains elusive. Ultimately human behavior results from the way in which an individual accommodates himself to the contradictions and ambiguities with in himself and his society.. . . . Andrew Carnegie had a personal set of paradoxes. The best his biographers can do is to designate the pressures and document the response . . . . In himself Carnegie knew kindness and cruelty, vanity and shame, generosity and greed, doubt and confidence (Baker 27). Carnegie cannot be understood even with reading all of his writings. He came from a very poor childhood, worked in sweat factories, and yet in his later life, these memories were obliterated by his powerful drive for power and wealth. Swetnam believes that, "Carnegie developed a philosophy of his own. It was made up of his early religious and political training, rugged individualism, desire for mastery and achievement, greed, generosity, and a conviction that the world-and especially those close to him-needed his ideas and guidance. No small element was his struggle of conscience over having indulged in what in 1868 he had alluded to as the ‘worship of the golden calf’" ( 67). Biography of Andrew Carnegie Essay -- Andrew Carnegie Management Wealt Biography of Andrew Carnegie Andrew Carnegie was born into a poor working class family living in the town of Dunfermline, Scotland, in 1835. His father operated a small hand looming business located in the family home. The Carnegies was literate, well read, and active in the politics of the day. It was a time of repression of the Scottish worker by the Government, the employers, and the culture. Rebellious in thought as well as actively participating in protests was part of the Carnegie family life style. He was exposed to all of Scotland’s dramatic portrayal of Scottish Heroes. He learned the poetry and songs that were filled with the heroics of the underdog and their fight for equality. Andrew Carnegie’s mother was the strong parent in the family. She protected her two sons from associating with any corrupting values. Andrew said, "Yes, mother would have taken her two boys, one under each arm, and perished with them then they should mingle with low company in their extreme youth. There was not a prouder family in the land. Anything low, mean, deceitful, shifty, course, underhand, or gossipy was foreign to the heroic soul [mother]". Andrew idealized his mother, his country and its heritage, and the struggle for fair treatment of the worker. The Carnegie family left Scotland when Andrew was 13, and came to Pittsburgh, Pennsylvania at the urging of his two aunts. His mother was the behind the move and she continued to be a motivator, supporter, and controller of Andrew and his personal interests for the rest of her life. Carnegie arrived in America in 1848, and found the state of official social equality he had been searching for. Although the worker had not gained equality in living and working conditions, at least the laws of this government promoted its attainment. He had been filled with the idealism of a radical reformer in Scotland, but in America he quickly became involved with his own climb to success. His greatest characteristic was his ability to take advantage of any opportunity that was offered to him. His first opportunity to advance was his promotion from a factory bobbin boy to writing entries into his employer’s accounts. At 15, he grabbed at the chance to leave the factory for a job as a telegraph messenger. Andrew made it his concern to learn the name of every business owner in the city. Recognizing these men on the street shortened... ... . . . the ultimate source of Carnegie’s consuming ambition remains elusive. Ultimately human behavior results from the way in which an individual accommodates himself to the contradictions and ambiguities with in himself and his society.. . . . Andrew Carnegie had a personal set of paradoxes. The best his biographers can do is to designate the pressures and document the response . . . . In himself Carnegie knew kindness and cruelty, vanity and shame, generosity and greed, doubt and confidence (Baker 27). Carnegie cannot be understood even with reading all of his writings. He came from a very poor childhood, worked in sweat factories, and yet in his later life, these memories were obliterated by his powerful drive for power and wealth. Swetnam believes that, "Carnegie developed a philosophy of his own. It was made up of his early religious and political training, rugged individualism, desire for mastery and achievement, greed, generosity, and a conviction that the world-and especially those close to him-needed his ideas and guidance. No small element was his struggle of conscience over having indulged in what in 1868 he had alluded to as the ‘worship of the golden calf’" ( 67).

Advertising for the Uk Alcoholic Beverages Sector Essay

e Center I’m Researching†¦ Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME > ESSAYS > ADVERTISING FOR THE UK†¦ Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising? Introduction In responses to a mass of alcoholic advertisement appears to catering to adults and youth, governments have paid more attention on this, for example, the Government has pledged to introduce a ‘comprehensive alcohol harm-reduction strategy’ in 2004, which is likely to place restrictions on drinking advertisement which encourage binge drinking among youth. See more: Ethnic groups and racism essay Does all restrictions or guidelines published by governments like this that playing a part in controlling advertising? This essay will mainly concentrate on why such alcoholic advertisements should be restricted; and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough patch at work, or just enjoy a night out at pub and so on. Mintel’s exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing wrong with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not only the economy but also the psychology like experiencing a disappointed love affair. In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). But how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other diseases, like chronic gastritis, alcoholism. Moreover,statistics show that â€Å"alcohol-related admissions to hospital in England have topped 1m in a year for the first time†. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, â€Å"prescriptions for treating alcohol abuse have also risen†(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel? Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence people’s attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in spite of this, the following table will disclose another side. Figure1: main alcoholic advertising expenditure on media, 1998-2003* | |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year. According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated. On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to display after 10:00pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day. Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of government’s control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the fixed money, people who are too young should not be permitted into this occasion. Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should develop a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UK’s society, being consumed by both adults and youth, which forms an unbalanced condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becoming more and more important in UK. But obviously, the actual effects that caused by government’s policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Available from: http://www. ias. org. uk/resources/nighttime/policy/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks market: UK, 2003. [WWW] Mintel Group Ltd. Available from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of Health&Human Services(2001) Youth and Alcohol. USA: Department of Health&Human Services. Gilmore, I. (2007) Britain’s ‘top doctor’ calls for total ban on alcohol advertising [WWW] Institute of Alcohol Studies. Available from:http://www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic advertising expenditure on media [Diagram]. In: Clark, T. (2003). Drinks market: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection [WWW] Heart disease health centre. Available from:http://www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.