In Gary Crew and Phillip Neils... free essay sample

In Gary Crew and Phillip Neilsons text, Edward Britton, the hero, Edward, is depicted to be a solid and courageous youthful grown-up who had been knowledgeable before he was sent to Point Puer, a jail for young men. Having his own deepest desires about his future yet additionally doing whatever it takes not to stand apart a lot from 700 young men, Edward is attractive and can think and react rapidly to different circumstances all through the content. Izod, in any case, the sub primary character of the novel is something contrary to Edward, he is little, hard and is crushed by the homicide of his family in which he keeps vengeance and dim musings on his mind.Izods character shows he has numerous abhorrent contemplations all through the content. He gets incredible satisfaction from insidious, for example, abhor, retribution and murder. The explanation behind his yearn for retaliation is a result of his destruction from the loss of his group of nine after the Wolfe family had lost all that they possessed as a result of Lieutenant Buckridge. We will compose a custom article test on In Gary Crew and Phillip Neils or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Izod was exceptionally resolved to execute the Lieutenant Buckridge so much that he couldn't have cared less on the off chance that he passed on in the demonstration of killing however he can't be content until its done. In the content, Izod presents the plot secretly by others to an extreme. The appearance and the excellence of Buckridges little girl, Susan, can't divert him from his arrangements. In Edward Britton, a novel by Gary Crew and Philip Neilson (2000), it is expressed that Izod isn't exceptionally keen on Susan or any kind of relationship with her in spite of her magnificence. Izods cunning brain helps him with the preliminary of harming one of the Chaplains. This exhibits Izod needs to see his casualty endure however much agony as could reasonably be expected by trailing poison on another person before Buckridge. Izod knows not to stand out to himself and particularly since he has such a pitiless and evil strategic complete.In the start of the content, Izod and the remainder of the young men went to a Sunday Service at the Church, rather singing the melodies from the song books, he just imagined by moving his lips. At the point when it was the ideal opportunity for stooping down and supplicating, the words that seethed in his cerebrum could never be considered as a prayer†¦ and on the off chance that there is no god, and never was, at that point I call up the Diablos, the Dark One, to utilize me. In speculation this, this unquestionably shows the darker pieces of Izod and the fiendish idea of God. The way that he needs to execute the Lieutenant Buckridge and his family shows that he is wild on the loss of others around him. Izod has had no genuine instruction before his landing in Point Puer, he feels inept in perusing and composing. Izods certainty brings down drastically when he is approached to peruse to the class. As Mr. Bull whips him hard for unearthing the expressions of the book, Izod doesn't want to kick or to cry. Izods detest for Buckridge shields him from responding a similar path as different young men would do in a beating. Izods sickened face triggers Buckridges temper while Buckridge is deriding him. Regardless of Izods absence of instruction, he at long last understands that on the off chance that he doesnt practice on perusing and composing more, soon enough, he will get beaten to death.†¦ it was the line you aint going to complete nothin that hit home. Imagine a scenario in which he passed on before he put Buckeridge down. What is he got executed before his vengeance was finished? (pg. 87) this shows he is extremely resolved to execute Buckridge before he kicks the bucket from a beating.In the content, Edward Britton by Gary Crew and Philip Neilson, Edward and Izod, the two principle characters of the novel, show the various jobs that the two of them play all through the content. Because of Edwards qualities, he is a valiant and attractive youngster who shows that his character is totally not the same as the others at the jail. Izod, be that as it may, is viewed as a little, unnoticed and fiendish disapproved of kid who is searching for vengeance.

Real Life Situation

My Real Life Situation Back home, I was filling in as a showing colleague ,and still is, with restricted specialists. Toward the finish of the semester, we as a rule have the finals week. Our area of expertise begins to self-destruct obviously, the calendar was a wreck; in one day we have 4 tests and on a day or two ago none. It’s a run of the mill end of the semester when this franticness happens , and we battle each semester to discover an answer. This normally happens in view of our head division absence of consideration or absence of the executives abilities because of his delicate personality.I conversed with him and inquired as to whether I can step up and fix it unequivocally by bringing a standard test plan that can keep going for some semesters where no delegate/understudies will confront any difficulties regarding knowing their timetable and the classes . after a meaningful conversation with the head office, he at last chose to give me his authorization. I realized t his was my opportunity to show him my feeling of administration. So I began to characterize my methodology and how am I going to illuminate this problem.I put a rundown for all courses and the name of educators whom are showing it, at that point ,I put a second rundown with all the classes rooms In the structure, moreover, I put a third rundown with all the delegate names that we have in staff . Finaly , I composed the timetable besd upon the need and understudy/delegate need. I accumulated the staff and show them the new changes in a subject that show how basic the system will be later on the off chance that we followed the new improved timetable. ven thought we had a few contradictions as far as delegate obligations and dates, I figured out how to fathom them and toward the end each one know his duty and was satisfied with the arrangement . My college is stil utilizing my arranged calendar and never rolled out any improvements in the previous three years which implies that my arra ngements worked perfectly . In this predicament I utilized an influential procedure to convince the board of trustees about how importnant is to have a standerd motivation for future years which can assist understudies with preparing ahead to their tests and for delegate to know their obligations forthright .I disclosed additionally to the panel that I included a get together arrangement for proctos in the event that one of them needed to take a vacation day or missed a test day for individual reason by simple change starting with one delegate then onto the next which defintly attempted to my advantage and their understanding. Taking everything into account, I discovered that Good listening is basic for acceptable administration so tuning in to others sentiments and recommendations will assist you with reaching a full understanding in this manner picking up the regard from others in light of focusing on their requirements.

Business model canvas Customer Segments

Business model canvas Customer Segments WHAT IS A CUSTOMER SEGMENT?Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments is one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.Customers can be segmented into distinct groups based on needs, behaviors and other traits that they share. A customer segment may also be defined through demographics such as age, ethnicity, profession, gender, etc or on their psychographic factors such as spending behavior, interests, and motivations. An organization can choose to target a single group or multiple groups through its products and services.By matching your customer segment to your value proposition, you can achieve a more lucrative revenue stream. Hence, it is fundamental for an organization to understand the trade-off between different customer segments and carefully select which segment it wants to targ et. Then, the organization must create a value proposition and employ a business model best suited to servicing their chosen customer segment’s needs.An organization can categorize consumers into distinct groups if they have the following characteristics;The customer groups have a particular need which justifies the creation of a product to match this need.The group needs a separate Distribution Channel to be reached.The groups require relationships of different kinds.There is a very clear difference in the level of profitability each group represents for the organization.Each consumer group feels strongly enough to pay for a different version of the product or service, tailored to their preferences. TYPES OF CUSTOMER SEGMENTSMass MarketProducts and services which target the Mass Market segment are appealing or fulfill the needs of a wide cross section of the population and does not discriminate between different Customer segments.   The value propositions, distribution channels a nd customer relationships are meant for the consumption to a big number of people who have a common problem or need that requires fulfillment. The manufacturer for a fridge will have a very broad target market because there is very little differentiation required by people from their fridge.Niche MarketNiche market refers to a customer segment with extremely defined characteristics and very particular needs. This segment requires, or rather expects, a highly tailored product, custom made to suit their needs. Therefore the value propositions, distribution channels ad customer relationships are closely defined according to the preferences of this particular customer segment. These business models are common in supplier buyer relationships such as those between automobile parts manufacturers who are extremely dependent on automobile manufacturers for sale of their products.SegmentedSome businesses choose to provide products and services to customer segments which may have very minute v ariations in their needs and requirements. The organization creates different value propositions, distribution channels and customer relationships according to these small differences in the customer segments.In retail banking, a bank will create a distinction between consumers whose net worth is $100, 000 and those with a net worth of $500, 000. The differences between these two kinds of consumers are small but significant. Typically, a bank will find it more lucrative to invest in creating separate value propositions, distribution channels and customer relationships for both customer segments.DiversifiedAn organization which opts to serve diversified customer segments is basically picking customer segments with very different needs and wants. The customer profiles have few overlaps but due to varying reasons, the organization sees value in investing in appealing to both these diverse segments. Amazon.com started by selling books online. As it’s business grew, it’s IT infrastru cture became more and more sophisticated. Leveraging this value proposition, Amazon began offering its IT infrastructure through cloud services to business customers. Hence, Amazon now has individual customers and business customers as well.Multi-Sided Platforms/ marketsWhen customer segments are related through dependency, it makes business sense to serve both ends of the equation. Hence, for a credit card company, it is not just imperative that customers opt to use their credit cards but equally important for stores to accept their credit card. If either segment fails, the other will automatically follow suit. Simply put, it’s a chicken and egg problem. Today, one of the most successful online ventures is e-bay which operates with Multi-sided platform by requiring the presence of both buyers and sellers for it’s continued success. If eBay doesn’t have a sufficient customer base for its sellers, sellers will not be interested in advertising their wares on eBay. Conversely, if the buyers do not have a multitude of sellers to choose from, they may switch to other mediums to fulfill their needs.CREATING A CUSTOMER PROFILE It is important for an entrepreneur to recognize from the onset that your target customer is under no automatic obligation to buy your product or service. However, every business that wants to remain viable must appeal to its target customer segment or face a long and slow dissolution.To ensure a business’ appeal to its customer segment the business must work to understand who the customer is. These can be recognized by evaluating the customer’s environment, experiences and general context. All these factors contribute to how the customer will respond to your product. So a customer’s geographic, demographic and social context will define the customer’s persona, creating a customer archetype for your products and services. © Entrepreneurial Insights based on the concept of Alex OsterwalderIn this article, we will look at 1) what is a customer segment?, 2) types of customer segments, 3) creating a customer profile (customer jobs, customer gains and customer pains) and 4) a case study.WHAT IS A CUSTOMER SEGMENT?Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments is one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.Customers can be segmented into distinct groups based on needs, behaviors and other traits that they share. A customer segment may also be defined through demographics such as age, ethnicity, profession, gender, etc or on their psychographic factors such as spending behavior, interests, and motivations. An organization can choose to target a single group or multiple groups through its products and services.By m atching your customer segment to your value proposition, you can achieve a more lucrative revenue stream. Hence, it is fundamental for an organization to understand the trade-off between different customer segments and carefully select which segment it wants to target. Then, the organization must create a value proposition and employ a business model best suited to servicing their chosen customer segment’s needs.An organization can categorize consumers into distinct groups if they have the following characteristics;The customer groups have a particular need which justifies the creation of a product to match this need.The group needs a separate Distribution Channel to be reached.The groups require relationships of different kinds.There is a very clear difference in the level of profitability each group represents for the organization.Each consumer group feels strongly enough to pay for a different version of the product or service, tailored to their preferences. TYPES OF CUSTOMER S EGMENTSMass MarketProducts and services which target the Mass Market segment are appealing or fulfill the needs of a wide cross section of the population and does not discriminate between different Customer segments.   The value propositions, distribution channels and customer relationships are meant for the consumption to a big number of people who have a common problem or need that requires fulfillment. The manufacturer for a fridge will have a very broad target market because there is very little differentiation required by people from their fridge.Niche MarketNiche market refers to a customer segment with extremely defined characteristics and very particular needs. This segment requires, or rather expects, a highly tailored product, custom made to suit their needs. Therefore the value propositions, distribution channels ad customer relationships are closely defined according to the preferences of this particular customer segment. These business models are common in supplier buye r relationships such as those between automobile parts manufacturers who are extremely dependent on automobile manufacturers for sale of their products.SegmentedSome businesses choose to provide products and services to customer segments which may have very minute variations in their needs and requirements. The organization creates different value propositions, distribution channels and customer relationships according to these small differences in the customer segments.In retail banking, a bank will create a distinction between consumers whose net worth is $100, 000 and those with a net worth of $500, 000. The differences between these two kinds of consumers are small but significant. Typically, a bank will find it more lucrative to invest in creating separate value propositions, distribution channels and customer relationships for both customer segments.DiversifiedAn organization which opts to serve diversified customer segments is basically picking customer segments with very dif ferent needs and wants. The customer profiles have few overlaps but due to varying reasons, the organization sees value in investing in appealing to both these diverse segments. Amazon.com started by selling books online. As it’s business grew, it’s IT infrastructure became more and more sophisticated. Leveraging this value proposition, Amazon began offering its IT infrastructure through cloud services to business customers. Hence, Amazon now has individual customers and business customers as well.Multi-Sided Platforms/ marketsWhen customer segments are related through dependency, it makes business sense to serve both ends of the equation. Hence, for a credit card company, it is not just imperative that customers opt to use their credit cards but equally important for stores to accept their credit card. If either segment fails, the other will automatically follow suit. Simply put, it’s a chicken and egg problem. Today, one of the most successful online ventures is e-bay which operates with Multi-sided platform by requiring the presence of both buyers and sellers for it’s continued success. If eBay doesn’t have a sufficient customer base for its sellers, sellers will not be interested in advertising their wares on eBay. Conversely, if the buyers do not have a multitude of sellers to choose from, they may switch to other mediums to fulfill their needs.CREATING A CUSTOMER PROFILE © Entrepreneurial Insights based on the concept of Alex OsterwalderThe customer profile defines the customer segment more clearly for your organization by understanding the customer’s jobs and evaluating the customer’s pains and gains.Before creating a customer profile, one must understand the various archetypes customers typically fall into. These archetypes are as follows:A Curator is someone who sifts through a lot of information and options available and funnels the relevant options to his or her audience.A Broadcaster shares information of value to a huge audience.A Tastemaker is someone with very specific tastes and is followed by an audience who have similar tastes and look to him for cues on what products to try and what services to adopt.A Celebrity is someone with a dedicated fan following in whose eyes he/she can do no wrong. This is usually someone famous whose every move is watched and whose purchase preferences are emulated by the audience.Customer JobsCustomer job s describe what customers are trying to achieve in their personal and professional lives. It could refer to the work they are trying to get done, needs that they are trying to satisfy or challenges that they are trying to overcome. It is important in this section for the entrepreneur to think from the customer’s perspective to better understand the customer.Functional JobsThese are specific tasks and results that the customer is trying to achieve and is working towards. They are simple and easily defined such as cook a meal, complete my Math homework, eat healthier as a consumer or meet my KPI’s as an employee.Social JobsThese describe how a customer wants to project him or herself in a social setting. This includes wanting to fit in with a particular crowd socially, or wowing the boss with a presentation at work.Personal/ Emotional JobsCustomers also work towards feeling a particular way. Most people will aim for the rush of succeeding at a difficult task such as participating in a triathalon or having dinner with their family every night.Supporting JobsCustomers also consume or buy value, thereby performing a supporting job. The following three roles contribute to supporting jobs:Buyer of value: this job includes any purchase of value and can cover the spectrum from evaluating available options and alternatives to signing for a delivery or paying for a product you have selected.Co-creator of value: these are jobs in which you have a direct hand in the creation of the product with the organization. This can include brainstorming for ideas for the design of the product to testing the product yourself and providing reviews online.Transferor of value: these jobs represent the close of the product use lifecycle and are characterized by the consumer disposing off the product or transferring tis ownership to someone else because they find no further value in it.Jobs ContextWhile evaluating customer jobs, it is equally important to evaluate the context in which the job was performed because the context has the power to impact the job type itself. To elaborate, there is a marked difference between how a customer would approach going to watch a movie with their children and going to the movies with a significant other.Job ImportanceDifferent jobs will hold varying degrees of importance in the eyes of the customer depending on their impact and the customer’s priorities. It is important for the entrepreneur to recognize which jobs are crucial to the customer and which one the customer can easily discard or substitute.Customer PainsThese are conditions which either prevent the customer from getting a job done or elicit negative emotions before, during or after a job. The risks of doing a job or negative results arising from it also fall within the ambit of Customer Pains.Undesired outcomes, problems and characteristicsCustomer pains are of the following types: functional, social, emotional and ancillary. This also includes characteristics una ppealing to the customer.ObstaclesThese are pains which either prevent a customer from starting a job or hamper the customer in completing an assigned task.RisksThese are possibilities of something going wrong or negative consequences of an action.Pain severityCustomer pain varies in its severity from extreme to moderate.Tips for clarifying customer painsIt is important to delve into the depth of what causes a customer pain so we understand its urgency and importance for the customer. Hence, if a customer complains about being made to wait in line too long, an entrepreneur can understanding this pain better by inquiring how long after getting in line did the wait become an unbearable pain for the customer.Customer GainsCustomer Gains are results or benefits that customers desire. Some gains will be taken for granted by the customer upon purchasing a product or service, but others might be a surprise for them resulting in customer delight. Gains are of the following types: functional utility, social gains, positive emotions and cost savings.Required GainsThese are the most basic gains expected by the customer when purchasing a product. Hence a person purchasing a smartphone will have the minimum expectation that the new phone will let him make and receive phone calls.Expected GainsThese are also basic gains but ones without which the product or service would still fulfill its basic purpose. Hence, even if a smartphone makes a call, we expect it to be sleek and visually appealing.Desired GainsThese gains represent the customer’s wishlist. These would be highly coveted and treasured gains by the customer and would lead to a lot satisfaction from the customers. One such desired gain is for smartphones to be easily synced with other devices.Unexpected GainsThese are gains that haven’t been expressed by the customer. They are ideas and innovations which have the power to revolutionize the customer’s experience with a product but the customer isn’t aware of t hem and their potential benefits until they are introduced. The Touch screen was an unexpected gain for customers of Apple.Gain relevanceA successful entrepreneur needs to be able to evaluate how essential the gain is to the customer. Gains can vary from essential to nice to have.Tips for clarifying customer gainsIt is important to have clearly defined gains for the customer so the products and services can be tailored accordingly. If a customer gain is “need better performance’ from a product, it is key to the product’s success for the organization to know what level of performance will be viewed as a gain by the customer. The more information one has about customer gains, the better the value proposition will appeal to the customer segment.Steps for using the FRAMEWORKTo summarize, outlined below are the steps to effectively employ this framework;Pick a customer segment that you would like to analyse in detail.Figure out what tasks your customers are trying to accomplish and mention each on a separate sticky notePinpoint the pains customers have including the challenges and risks they facePinpoint the gains the customers would haveRank the jobs, pains and gains in order of relevance and severity for the customer.Best practices Common mistakes when using the FRAMEWORKBest Practices:If you are targeting more than one customer segment, have a separate value proposition for each segment. If your organization is targeting business customers, make sure to evaluate if you have more than one segment coexisting within the businessJobs are chores that customers are trying to complete, issues they are trying to find solutions for or needs they are attempting to fulfill. Gains on the other hand are specific results that a customer wants to achieve or, in the case of pains, avoid.Do not overlook the significance of social or emotional jobs. In many cases they are much more urgent to the customer than functional jobs.While creating a customer profile, it is imperat ive not to begin with the end in mind i.e. do not take your own product or service into account while identifying their jobs, gains and pains. Instead, make sure that your create a holistic profile by covering all their jobs, gains and pains regardless of whether they are relevant to your product or not.A good customer profile will be full of sticky notes because a typical segment will have many jobs, pains and gains.When mentioning pains and gains, it is more effective to be as specific as possible. Ambiguous gains like salary increase or takes too long, in the case of pains will not give you much to work on as a business. Instead, specify how much salary increase the customer wants or what amount of time will be deemed too long by the customer.Common Mistakes:Creating a customer profile which covers more than one segmentTreating jobs and results as the sameIgnoring emotional and social jobs in favor of functional jobsMentioning only those jobs, pains and gains which are relevant t o your product or serviceBeing satisfied with only having a few jobs, pains and gains on your customer profileFailing to be descriptive while mentioning jobs, pains and gainsCASE STUDYTidepool is a digital health startup that provides an open data and software platform to its customers. It is serving a two-sided market, identified as Patients and Device Manufacturers.Customer JobsPatients: Keep blood sugar within target range and make therapy adjustments when it doesn’t record a range.Device manufacturers: Design, build and sell devices.Customer PainsPatients: going through the pain of hypo and hyperglycemia everyday; fearing over losing their children to Diabetes everyday.Device manufacturers: software must have value to providers so they can recommend it to patients; create data management software; FDA process.Customer GainsPatients: a bank of information at their fingertips which removes the need for guesswork.Device manufacturers: innovative features which attract both the pr oviders and the patients.